The importance of small businesses

This is an old story, classic márquetin conferences, but with an additional conclusion about the importance of small businesses.

A business consultant came to give one of his lectures when I repeat anecdote was not yet as well known as now.

The man, with many gestures of magician, put on his desk a glass jar with a wide mouth.

Then, without changing the flamboyant style of his movements, put several large rocks in sight of all, to immediately begin to put it into the jar.

With only three container proved not to admit any more, then asked, "We have filled the bottle?, Would it be a stone?", To which all responded with a "No!" Sign.

The "magician", rolled up his jacket and white shirt on the desk to put another set of smaller stones than before. Sending a smiling nasty look, began putting pebbles in places that were left unoccupied by large stones.

When not fit more, but chose to ask faked shake the bottle thereby generated a little more room. Then he asked again: "We have filled the bottle?", To which learners distrusted and ventured a timid "No!".

"All right!" He said in a fatherly tone. He climbed a bag with sand and began to pour into the jar until almost overflowing.

With fun attitude made his ear a screen questioning attitude, there was giggling, then 'the magician' up a bottle with water and added to the container until it is full.

«Conclusions?" Asked and answered himself:

1 - There is always one more quote on the agenda;

2 - Large stones (important issues) must be resolved (introduced) first;

3 - For a market is well attended, it takes large, medium and small entrepreneurs.

Note: Original in Spanish (without translation by Google): La importancia de las pequeñas empresas

(This is the Article No. 1765)

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