jueves, 29 de noviembre de 2012

Sell ​​the bear's skin before you have caught


How many moments of real joy, genuine, enjoyable, achievable "sell the bear's skin before you have caught '?

A classic scene of cinema art shows the protagonist looking at a window (window). The camera, located in the trade, the artist captures the expression which suggests the feeling of the character: love, memory, desire to impress somebody, illusion.

The artists vidrieristas with experts in designing and presenting this important part of a trade. The merchandise can be used rarely presented because it is ready to seduce and attract buyers. A box of chocolates, for example, must be empty.

Similar work done in charge of presenting products to be displayed in an advertisement. They know, for example, to look deliciously white milk, milk can not be true but a mixture of products, to be filmed are more attractive than the real milk filmed.

Of these appearances arise professionals attraction, desire and the irrepressible urge those buyers who pay, borrow, no haggle.

I wonder if the fish when they hurry to bite a hook before others will feel the same happiness that buyers feel fascinated, mesmerized, excited.

We can not answer the question about the fish, but at least we can assume that these humans if they are happy with its ingenuity, because no lost opportunities to be pleasantly duped.

Who we resist being deceived, seduced, wonderfully scammed by ads, promises and magic acts, we believe long-term happiness there. The phlegmatic resistance be credulous is based on a childish pride as the naive credulity.

We believe that being happy with the deceptions perverts happiness. How many moments of real joy, genuine, enjoyable, achievable "sell the bear's skin before you have caught '?

Note: Original in Spanish (without translation by Google): Vender la piel del oso antes de haberlo cazado

Some mentions of the concepts 'promises' and 'ads':

     
(This is the Article No. 1764)

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