For the viewer to penetrate by advertising that will govern their decisions, should feel the king of the planet.
We all like to feel respected, important, recognized and hardly bother us flattery, exaggeration of our merits or paroxysmal excitement how wonderful we are despite our undisguised modesty.
With this minimal description of our predilections, the media do their homework, work honestly, fulfill their purpose, that is, maximize the audience for many advertisers choose them as a means to channel their advertisements and joy provide economic returns for all .
The hard cash that pays this well-intentioned activities deployment is the final consumer, the person who buys some soap, who vote for a certain candidate or pays interest, fees and other administrative expenses by a certain credit card.
For the consumer who listens to the radio, reading the newspaper or watching television feels respected should receive relevant information. As your time is valuable, media should tell you what is important for him: crime, robbery, injustice, violence, epidemics of which we will see how we can save, tax threats, leakage of public funds political corruption, sex scandals caused by the respectable, influential, particularly envied by most viewers, rumors that could become news of a sudden, another bad action committed by one who is popularly hated, the weather forecast.
For the viewer is open to all information and stay open to let penetrate for advertising that govern its decisions, should feel like a king whom his flatterers vassals news reporters will spend the day on how the world is, for a few minutes, it feels owner.
Note: Original in Spanish (without translation by Google): Psicología de los medios de comunicación.
(Este es el Artículo Nº 1.936)