viernes, 14 de junio de 2013

Winning the war with more battles lost

The self-help books do not help your readers. Some wars are won by those who were able to recover most lost battles.

It is very difficult to accept the luck factor when you need to believe is that we have everything under control.

The poisonous slogan "love is power" among these people rages with low frustration tolerance, who insist that "everything can be" and that failures do anything but people are lazy, irresponsible, stupid and other attributes disqualifying .

The industry of self-help books and biographies of successful has among its main customers-readers who need to keep believing that perseverance is the only condition to satisfy our needs and wants more ambitious.

Many gamblers, mostly women over fifty, participating in popular gambling following, chasing, insisting bets on a single number. Logically, every chance therefore makes that number is the winner, but this is not an example of successful perseverance, is normal behavior between random phenomena.

The catch is that the writers of these books do what all successful writers: published by signing what they have found to be the beliefs of the readers.

Never contradict texts is better accepted beliefs, never turn against the client because it is the golden rule that "the customer is always right", therefore, in publishing topics, authors should write texts reaffirm beliefs , prejudices, myths, from buyers.

What is certain is that people with more resources (money, physical energy, intelligence, resilience [1]), probably make more bets, more attempts, more failures resist.

Some wars are won by those who were able to recover most lost battles.

Note: Original in Spanish (without translation by Google): Ganar la guerra con más batallas perdidas.
(Este es el Artículo Nº 1.910)

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