The casual game developers get financial gain and profit affective because they sell exactly what users enjoy.
In a previous article (1) commented with you that a person can receive great satisfaction when he finds a way to please their loved ones.
It said there that strive to enjoy getting certain results is a way to work with profit, but unfortunately, the word "profit" is demonized in broad sectors of the population.
While we accept pleased that someone enjoy helping others by giving satisfaction to their needs and desires, we feel bad that that enjoyment includes the money.
The pleasure of doing good we approve heartily, but the same pleasure, if supplemented by an amount of money, warmly re-tested.
In that article I referred to a sensible wife who applies his intelligence to find out what you need and want each of the family members to hand it, please and gratify with achievement.
At this satisfaction the qualified as "affective profit", as if the beneficiaries of their efforts show no signs of intelligent sensitivity value and the satisfaction of his desires, she would not be motivated to apply their efforts in such directions.
These reflections arise from thinking what about the marketing.
For example, for perhaps five years, many people know and love the "casual games", ie those that can be accessed by Windows (solitaire, minesweeper) or online.
Simple, free, fun and always seek the player succeed, not compete against it but that help them improve their achievements.
The developers of these games are gratified with financial gain and profit affective because they are attentive to what users like and sell exactly what they enjoy, like the loving wife.
Note: Original in Spanish (without translation by Google): El amor al cliente.
(Este es el Artículo Nº 2.019)