Sales techniques

Sales techniques can include surface observations and simple, but also find them very complex ideas and sophisticated.

A classic way to earn the money we need to survive is to sell, whether it's what we produce and what we buy and then sell.

One of Murphy's laws might say, "If something can complicate, complicate it."

It seems that the issue is sufficiently discussed when someone says' manufacture (or buy) what people want to buy. "

With this definition would be all that if not for the aforementioned Law of Murphy.

Plus it might be true (and I started to doubt it) that people buy strictly what you need (food to eat, tools to work, to stay home), some say we bought what was manufactured according to our beliefs, in other words: for sale there, both the manufacturer and the purchaser must share why this object was created.

For example, Mac computer buyers share the idea of ​​excellence that Apple holds. The success of this company is achieved because their loyal buyers think: "A Mac is so good that seems made for me" (2).

Plus it might be true (still doubt) that people buy strictly what you need (food to eat, tools to work, to stay home), some say they do not buy objects buy experiences.

These other pundits have observed that the main emotions influence us most are (among others): fear, greed, gluttony, lust for power, vanity, pride, envy, sloth.

Once isolated these engines were human, any sales technique to observe how the object (or service) offered favorably stimulates these emotions (emotion and mood disturbance that moves the body), because that will ensure that the customer buys.

Note: Original in Spanish (without translation by Google): Las técnicas de venta.

 

(1) Artículo en Wikipedia sobre las Leyes de Murphy

 

(2) Simon Sinek expone esta idea en Youtube

 

(Este es el Artículo Nº 1.691)

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