jueves, 4 de octubre de 2012

We help those who need it least



They force us to be happy with compelling advertising and paying to help those who need it least.

If our national heroes come personally to tell us all the good they did for us, maybe not so many monuments would honor them, poems, hymns and tributes.

And this would not be provoked upset because their data were doubtful. On the contrary, no one better than themselves to give us more accurate historical information.

Although it sounds strange, we prefer to be ourselves who we take care to report on who they were, what they did, what they thought.

Of course someone could argue that occurs in this way because the great characters of our history have died, but no, that's not why: it is because we do not support self-proclamation of merit.

Although they and others say the same, not the people themselves would admit that speak well of themselves.

For self-flatter some criticize others slyly invoking moral principles to make us believe that they do have.

Similarly, products, brands or people trying to be desired, admired, bought, paid to tell other wonders, "the best soap", "the most refreshing drink," "the most honest candidate."

When these "commercial heroes" want to feel praised, hire an ad agency and, by paying certain amount of money, the agency mounted a spectacular tribute to the virtues of soap, drink or Mr. X.

The funny thing is that the money you spend the self, the autoelogiado, the autoerotic, they pay the deluded, gullible, naive people (consumers, voters).

In other words, you and I are paying for someone to seduce us, we become their customers, contributors, collaborators twice.

In short, we are forced to be happy with compelling advertising and paying to help those who need it least.

Note: Original in Spanish (without translation by Google): Ayudamos a quienes menos lo necesitan

(This is the Article No. 1689)

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