There are no sellers

Changes in the way we buy have occurred because ways to cut costs and find that, emotionally, we do not talk and we talk. Before we liked that interaction and sellers came to please, now we do not want that interaction and, luckily, sellers do not come to bother us.

Hardly find who offers sales courses, as happened a few decades ago. Courses, careers, conferences, on márquetin, which is not the same as sales, but it's the closest thing they now offer.

Perhaps márquetin is selling something like that stopped being people-to-people to become massive. The sale person-to-person is restricted to very few products especially expensive jewelry, art, cars, houses, and little else.

Why did this happen?

I only think of two reasons:

1) entrepreneurs, manufacturers, importers, distributors, living an eternal struggle to improve their competitive position. The price of what they sell is essential, often decisive. That struggle is to lower costs and a major cost is the wage paid workers involved in the process of manufacturing, distribution and sales. Therefore, the folding of the wage bill is being achieved with new procedures which ignore, more and more workers. Thus machines are invented and found ways to sell that do not require the participation of many people: hence the self I am talking about in this video.

2) A second reason may be less easy to perceive: humans are emotionally distant from each other. Something is happening to us, without entering any value judgment to say whether it is good or bad that happens to us, but we like the self because we have to talk to anyone, do not have to queue (except in cases where we paid), do not have to explain what our need or desire to meet, no one has to give us feedback, or why we hear that the seller casually use at home that we want to sell. We are irritable, impatient, intolerant, unfriendly, antisocial. We prefer shopping listening to music on our phone, without anyone bothering us with their conversation.

In short, changes in the way we buy have occurred because ways to cut costs and find that, emotionally, we do not talk and we talk. Before we liked that interaction and sellers came to please, now we do not want that interaction and, luckily, sellers do not come to bother us.

Note: Original in Spanish (without translation by Google): Ya no hay vendedores.

(Este es el Artículo Nº 2.160)

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